How about the iFuture?
iFuture has engaged with individuals through five workshops in four European countries (Finland, Germany, Hungary and Spain) and all over Europe through online participation. The work has identified different motives, values and realities behind the everyday choices and behaviour of Europeans. Quantifying the current material footprints of 75 persons was the start of the process, but it was just the beginning. During the process we have explored the real lives behind the footprints: the way these people live, move, eat, consume, spend their free time and why they do it that way; what they value, who are important to them, what motivates them, what holds them back, what they think about people around them, how they feel about change and the future. iFuture connects peoples’ aspirations and ideas about the ‘good life’ to sustainable futures.
The mirror of sustainable lifestyles in the iFuture is the material footprint. The idea behind the material footprint is to provide a comprehensive and understandable tool to reduce different kinds of present and future environmental challenges. It is a tool to measure and optimise the resource consumption of our lifestyles, including the services and the products and production processes behind them. In the SPREAD project we have defined the material footprint of a sustainable lifestyle at 8000 kg per annum (p.a.) for one person. This quantified target forms the fundamental assumption of sustainability on the individual level. The material footprint of 8000 kg p.a. consists of household goods, food and beverages, everyday mobility and tourism, electricity, heating and built housing. The 8000 kg p.a. of material footprint per person is based on the work of Michael Lettenmeier, Stefan Bringezu, Friedrich Schmidt-Bleek et al. from the Wuppertal Institute for Climate, Environment and Energy on a safe and sustainable level of natural resource use.